Tackling poverty through proactive early years campaigns

Southwark and Tower Hamlets

Over a third of 10-19 year olds in the UK live in poverty, with children from low income households being six times more likely to face food poverty.

Meanwhile, over 470,000 children are missing out on Free School Meals (FSM) worth £231 million annually.

Southwark Council tackled this challenge by leveraging data to boost FSM and Pupil Premium uptake through auto enrolment, successfully identifying nearly 700 additional pupils eligible for FSM each year.

In Tower Hamlets, Policy in Practice uncovered over £110 million in unclaimed benefits across 109,898 households. Using targeted outreach, they informed families about entitlements such as Healthy Start, FSM, Child Benefit, free childcare, and more, ensuring critical support reached those most in need.

Southwark’s success story of the year

Free School Meals provide vital access to nutritious meals for children from low income families, improving concentration and reducing school absences. However, lack of awareness and administrative complexities mean many families are missing out on this support. Using LIFT, we’ve successfully auto enrolled nearly 700 additional pupils for Free School Meals annually. This not only ensures children receive the support they’re entitled to but also unlocks further benefits like holiday meal programs and uniform grants, making a significant impact on their well being and education.

Farihah Choudhury, Policy and Programme Officer for School Food

Tower Hamlets’ success story of the year

For low income families invited to receive tailored financial support and advice, average monthly benefits income increased by £373. By using innovative communication methods like targeted postcards, we reached households who were unaware of their eligibility, providing clear guidance on accessing support. This proactive approach not only boosted monthly income but also demonstrated how data driven outreach effectively supports families struggling with debt and financial management, delivering critical support that might have otherwise been missed.

Alice Mabbott, Poverty Insights Officer

Southwark

A lack of awareness about Free School Meals (FSM) and the complexities of the application process have resulted in many eligible families not registering for this essential support.

Tower Hamlets

As one of the most ethnically diverse boroughs in the country, with less than 75% of residents having English as their first language, reaching those most in need has been particularly challenging. This is compounded by difficulties in ensuring accessibility for all.

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